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About Me

Demonstrated expertise in applying design thinking and user-centered design principles to develop engaging, effective, and efficient digital experiences. Proven ability to lead and collaborate with cross-functional teams in a remote and dynamic environment, focusing on the enhancement of customer journeys and the achievement of business objectives through strategic design initiatives.

  • Senior UX Designer
  • Full Stack Web Designer
  • Mobile focused Designer
  • Digital Data Strategist

What I Am Doing

UX Design

At the crossroads of art and science lies UX Design. Building products that users can intuitively understand, encourages adoption, retention and loyalty.

Web Design Full stack

Building websites and pages that reflect a company's brand information and ensures a user-centered design approach.

Mobile Application

Mobile-first design enables a user-focused approach in a mobile experience. Specializing on multiple platforms and ease of use.

Professional Experience

2022-Present

Senior Digital UX Designer

Baxter International, Inc.

Led the development and implementation of innovative, data-driven marketing strategies across digital platforms, significantly expanding the consumer base and enhancing public awareness of the company’s services and products.

2014-2022

Senior Web & Mobile UX/UI Designer

Incredible Technologies, Inc.

Spearheaded the development and maintenance of dynamic, user-centric websites and mobile applications, ensuring alignment with user needs and business objectives.

2012-2014

Website Marketing Manager

Car-X

Led the development and implementation of innovative, data-driven marketing strategies across digital platforms, significantly expanding the consumer base and enhancing public awareness of the company’s services and products.

2012

Marketing Associate/ Creative Designer

Doheny's

Managed and optimized the website and eCommerce operations, ensuring seamless content management and a user-friendly shopping experience. Produced compelling artwork for high-profile public broadcasts, contributing to increased audience engagement.

2009-2012

Multimedia Marketing Manager

Alyce Paris

Led innovative multi-channel marketing campaigns, significantly increasing site visits and contributing to the achievement of aggressive growth targets. Conducted thorough analyses of performance metrics, site traffic patterns, market trends, and emerging developments, identifying strategic opportunities for improvement and innovative solutions to enhance website effectiveness.

Education

MASTER OF ARTS, NEW MEDIA STUDIES

DePaul University
Chicago, IL

Focus on usability and human factors of design, development, and implementation of websites and interactive multimedia.

BACHELOR OF ARTS, FILM STUDIES

Columbia College, Chicago
Chicago, IL

Focus on developing team-building, communication, and creative-planning skills that enabled me to lead teams in any creative setting as well as a visual eye and critical thinking.